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CASE STUDY
CHALLENGE
SOLUTION
RESULTS
Home Goods E-commerce Expansion
Inefficient investment scaling and declining returns in paid media campaigns.
Built a targeted campaign structure to scale investments efficiently and optimize channel performance.
+194% sessions [759K → 2M]
+270% revenue [$49M → $182M]
-28% ROI [43 → 31]
CASE STUDY
CHALLENGE
SOLUTION
RESULTS
Fragrance Retailer E-Commerce Transformation
Inability to fully showcase the product portfolio and poor audience segmentation.
Rolled out a data-driven marketing structure on Google and Meta, enabling efficient budget allocation and personalized outreach.
+542% sessions [103K → 663k]
+1046% revenue [$3M → $39M]
+234% ROI [11 → 36]
+289% investment [$536k → $2M]
CASE STUDY
CHALLENGE
SOLUTION
RESULTS
Banking Group Digital Transformation Support
Need support in digitizing offerings and increasing conversion while reducing acquisition cost.
Developed a Google-centric marketing structure with budget optimization and team enablement.
CASE STUDY
CHALLENGE
SOLUTION
RESULTS
Regional E-Com Leader New Buyer Activation
Low first-purchase rate from new user registrations; high CAC.
Built a 3-lever strategy across promotions, recommendations, and messaging cadence to improve activation.
+15% activation rate
+6,5% annual activation rate
